(Journal)
Notes on the craft.
Practical writing on web design, development and pricing — things we wish more studios were upfront about.
20 September 2026 · 6 min read
Website accessibility, explained for small business owners
"Accessibility" sounds like a legal box to tick. In practice it's a short list of concrete fixes — and most sites fail on the same handful.
Read →13 September 2026 · 5 min read
Core Web Vitals, explained without the jargon
"Core Web Vitals" sounds like something only a developer should care about. It isn't — it's a score for how your site actually feels to use.
Read →6 September 2026 · 6 min read
Agency, freelancer, or in-house — who should actually build your website?
There's no universally "right" answer here — only the right answer for your business, your timeline, and what happens after launch.
Read →28 August 2026 · 5 min read
How long does a website project actually take?
The build is rarely what makes a project run long. Here's what actually eats the calendar, phase by phase.
Read →21 August 2026 · 5 min read
Do you need a custom website, or is a template enough?
Custom isn't always "better." Here's how to actually decide, including the cases where a template is the smarter move.
Read →14 August 2026 · 6 min read
How much does a website cost in Australia?
"It depends" is the honest answer — but here's exactly what it depends on, and what you should expect to pay at each level.
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