(Journal)
Notes on the craft.
Practical writing on web design, development and pricing — things we wish more studios were upfront about.
1 November 2026 · 6 min read
WebGL and 3D on websites, explained without the hype
"We could make it 3D" sounds impressive in a pitch meeting. Here's what WebGL actually buys you — and the real cases where it's worth the build.
Read →25 October 2026 · 5 min read
Is your website ready for your busiest season? A pre-peak checklist
Every business has a busiest stretch of the year. Most only find out their website couldn't handle it once it's already underway.
Read →18 October 2026 · 5 min read
Website maintenance, explained: what a care plan actually covers
A website isn't a brochure you print once. It's software, and software left untouched doesn't stay still — it slowly breaks.
Read →11 October 2026 · 5 min read
Signs your website actually needs a redesign — and signs it doesn't
Being bored of your own homepage isn't a business case. Here's how to tell a genuine problem from ordinary aesthetic fatigue.
Read →4 October 2026 · 6 min read
Headless CMS vs. WordPress: what's actually different, and which one you need
"Headless" sounds like a sales pitch for something scarier than it is. It's a genuinely useful distinction — once someone explains it without the buzzwords.
Read →27 September 2026 · 6 min read
SEO for small business websites: what actually matters
Most SEO advice is either a decade out of date or trying to sell you a retainer. Here's the short list of what actually moves the needle.
Read →20 September 2026 · 6 min read
Website accessibility, explained for small business owners
"Accessibility" sounds like a legal box to tick. In practice it's a short list of concrete fixes — and most sites fail on the same handful.
Read →13 September 2026 · 5 min read
Core Web Vitals, explained without the jargon
"Core Web Vitals" sounds like something only a developer should care about. It isn't — it's a score for how your site actually feels to use.
Read →6 September 2026 · 6 min read
Agency, freelancer, or in-house — who should actually build your website?
There's no universally "right" answer here — only the right answer for your business, your timeline, and what happens after launch.
Read →28 August 2026 · 5 min read
How long does a website project actually take?
The build is rarely what makes a project run long. Here's what actually eats the calendar, phase by phase.
Read →21 August 2026 · 5 min read
Do you need a custom website, or is a template enough?
Custom isn't always "better." Here's how to actually decide, including the cases where a template is the smarter move.
Read →14 August 2026 · 6 min read
How much does a website cost in Australia?
"It depends" is the honest answer — but here's exactly what it depends on, and what you should expect to pay at each level.
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