Google Ads management · Melbourne
Google Ads management that's measured in enquiries, not clicks.
We set up and manage Google Ads search campaigns for local businesses — with conversion tracking that works, keywords chosen for buying intent, and landing pages built to turn the click into a call or an enquiry.
Fixed quotes · Reply usually within 24 hours · Melbourne-based
Most wasted ad spend comes from three things.
Broad keywords that match searches you'd never want to pay for. Conversion tracking that's missing or counting the wrong thing, so Google optimises towards nothing. And ads sending people to a homepage that was never designed to take an enquiry.
We fix all three before scaling spend. Because we build websites too, the landing page is part of the job, not something you're told to sort out yourself.
What's included
Account and tracking setup
Form, phone and email conversions tracked and checked end to end before any money is spent.
Keyword research
Real search volumes and costs for your services and area, with buying-intent terms first.
Negative keywords
An exclusion list from day one, so you're not paying for job seekers, DIY searches or the wrong suburb.
Ad copy and assets
Ads written for your actual offer, with call, sitelink and location assets.
Landing pages
A focused page built for paid traffic when your existing site isn't doing the job.
Ongoing management
Search terms, bids and budgets reviewed regularly, with a plain-English report on cost per enquiry.
How we run a campaign
- 01
Audit or plan
Review your existing account, or research keywords and costs for a new one.
- 02
Build
Tracking, campaign structure, ads and landing page, all checked before launch.
- 03
Launch and watch
Close monitoring in the first weeks, cutting search terms that waste money.
- 04
Optimise
Shift budget towards what produces enquiries, and report on cost per lead.
Common questions
How much should I spend on Google Ads?
It depends on what clicks cost in your industry and how many enquiries you need. We'll show you real cost-per-click figures from Google's Keyword Planner for your services before you commit to a budget.
Who owns the Google Ads account?
You do. The account and its data are yours, and we work in it with manager access, so nothing is lost if you ever stop working with us.
Why are my current Google Ads not producing leads?
The usual causes are broken or missing conversion tracking, broad keyword matching that pays for irrelevant searches, and a landing page that doesn't ask for the enquiry. An audit usually finds which one it is quickly.
Do you also handle the landing page?
Yes. We design and build websites, so a dedicated landing page for your ads is something we can do in-house rather than leaving it to you.
(Free quote)
Tell us what you need. We'll reply with a straight answer.
A fixed quote, usually within 24 hours. Rather talk? Call 0470 530 742.