Crown Digital

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Website redesign · Melbourne

Website redesign that brings in more enquiries without losing your rankings.

If your site looks dated, loads slowly on a phone or just doesn't produce enquiries any more, we redesign it around what your customers need to see and do — and carry over the Google traffic you've already earned.

Fixed quotes · Reply usually within 24 hours · Melbourne-based

A redesign can cost you traffic if it's done carelessly.

Most redesigns change the look and forget everything underneath. Pages move to new addresses with no redirects, titles get rewritten without a plan, and content that ranked quietly disappears. The new site launches, looks great, and organic enquiries drop for months.

We treat a redesign as two jobs. One is making the site clearer, faster and better at turning visitors into enquiries. The other is protecting what already works: we record what Google currently ranks, map every old URL to its new home, and check it all again after launch.

What's in a redesign

  • Audit of the current site

    What gets traffic, what converts, what's broken, and what your customers can't find.

  • SEO-safe migration

    Every old URL mapped to its closest new page with a permanent redirect, so rankings carry over.

  • A clearer structure

    Dedicated pages for each service, so visitors and Google both understand what you do.

  • Custom design and build

    Designed from a blank page and hand-built on Next.js — fast on a phone, easy to update.

  • Enquiries front and centre

    Quote forms, click-to-call and clear calls to action on every page that matters.

  • Post-launch checks

    Search Console, redirects and rankings watched in the weeks after launch, and fixed fast if anything slips.

How a redesign runs

  1. 01

    Audit

    Crawl the current site, review analytics and Search Console, and list what must be kept.

  2. 02

    Plan

    New page structure, redirect map and content plan, agreed before design starts.

  3. 03

    Design and build

    Key pages designed with you, then built, tested on real phones and checked for SEO.

  4. 04

    Launch and monitor

    Redirects go live with the site, then indexing and rankings are watched closely.

(Recent work)

Mayfair Limousines

A dated site rebuilt around the fleet and a one-tap enquiry. +52% online enquiries since launch.

Read the Mayfair Limousines case study →

+52%online enquiries

Common questions

Will a redesign hurt my Google rankings?

It can if URLs change without redirects or ranking content is removed. We map every old URL to its new page, keep or improve the content that ranks, and monitor Search Console after launch to catch problems early.

Do I need a redesign or just a refresh?

If the structure works and the problem is mostly visual, a refresh can be enough. If the site is slow, hard to update, or doesn't explain your services clearly, a rebuild usually pays for itself. We'll tell you which in the first call.

Can you keep our existing content?

Yes. We keep what works, rewrite what doesn't, and fill gaps such as missing service pages. Content that already ranks is handled carefully so you don't lose it.

How long does a website redesign take?

A focused site usually takes two to three weeks, and a larger site with booking, e-commerce or lots of content four to six. You'll get a week-by-week schedule before we start.

Can you redesign a WordPress, Wix or Squarespace site?

Yes. We rebuild it as a fast custom site and move your content across, with redirects from the old URLs so your search traffic follows.

(Free quote)

Tell us what you need. We'll reply with a straight answer.

A fixed quote, usually within 24 hours. Rather talk? Call 0470 530 742.

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